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The National Aerospace Camp is an amazing opportunity for young people – but what’s the point of it if they don’t know it’s happening?
That’s where the Aerospace Camp Media team comes in.
“We want to spread the word about the camp, whilst also getting the message out for the RAF Air Cadets,” explains Pilot Officer Alex Fuller, Camp Media Officer.
Alex joined the camp team in 2017 and is keen to continue developing the Aerospace Camp Media strategy after a first successful year.
His deputy, Civilian Instructor Connor O’Hara, says: “I’m a journalist and Alex works in communications.
“We’re really proud of the fact that we can use our professional skills to benefit the Aerospace Camp team.”
The team uses a variety of media to get their message across.
“Our main tool is social media,” says Alex.
“We use Facebook and Twitter in differing ways; Facebook is great for reaching a wider community, particularly getting parents and families interested in what we do.
“Twitter has a more corporate role, spreading the word about the camp within RAF Air Cadet accounts, as well as allowing our industry partners to interact.”
But Connor stresses that it doesn’t mean that more traditional platforms are missed out.
“This year in particular we want to make sure that the stuff that the cadets get up to on camp is filtered back to the local press.
“That kind of presence, if we can manage it, will benefit local Squadrons and the RAF Air Cadets as a whole.
“Imagine the draw to a parent or a young person reading in their local paper, or online, about the amazing our cadets have on the National Aerospace Camp?”
Connor, pictured here with the RAF100 International Baton, has been at a number of RAF100 events this year, including the Royal International Air Tattoo.
Alex adds: “We’re keen to experiment with other platforms too.
“We’ll be using a lot more online video, hopefully featuring some really interesting people involved with the Aerospace Camp.
“Make sure you follow us on Twitter and Facebook, or you could miss out!”